Pennycress can be used as a renewable biomass because its harvested seeds can be converted into biofuel, supplying, for example the aviation industry. Pennycress can be adopted as a winter cover crop to make extra profit in addition to summer cash crops. This study ascertains influences on row crop farmers’ interest in growing pennycress to supply a biofuels industry. The study uses data from a survey of row-crop farmers in seven US states. Effects of farm and farmer attributes on acceptance of a farmgate pennycress price are measured.